You cannot imagine how many people arrive with their “soap” and no money left to promote it. “But I spent all my money making it,” they cry, “I thought somebody else would jump at the chance to put up all the money to sell it.” Please let me dis-abuse that idea.
If I wanted to sell “soap”, I wouldn’t invest my money in selling your “soap” and make you rich; I’d hire some “soap-maker” for a pittance to make “soap” for me. If I wanted to sell a course on parenting, I’d run a little ad in Writer’s Digest, Psychology Today, the National Writers Club newsletter, etc., have my choice of a zillion experts and writers, and pay one a few thousand bucks, at the most, and maybe a teeny royalty to create that course just for me. And that applies to anything and everything.
“Hey, that means he’ll steal my idea.” Nuts to you. That’s not the point. The point is that I don’t need to steal your idea for “soap”; I’ve already heard it 100 times before you got here.
The person who DOES get his “soap” promoted in a big way brings marketing assets to the table with the soap. The skin care product maker shows up with Victoria Principal in her pocket. The author with the course on parenting comes in with a nationally syndicated radio show, a contact at Sally Jesse Rapheal. The guy with the golfing thingamajig has access to a list of 135,000 golf newsletter subscribers, etc.
At the very least, the smart entrepreneur does research and builds a case for the successful marketing of “soap” BEFORE making “soap”.
Showing posts with label compiled lists. Show all posts
Showing posts with label compiled lists. Show all posts
Tuesday, December 9, 2008
Monday, November 17, 2008
The Hyper-Responsive List
Last week I left you off with how you can create your own hyper-responsive list with prospects drooling over what you've got to offer. This may seem too simply, but its drastically over-looked and under used by almost all marketers.
ITS YOUR OWN IN-HOUSE LIST!
Yes, that's right. Almost everybody misses the boat when using your own list. People who have previously raised their hands, ID'ed themselves as wanting what you sell, and even parting with their hard-earned dollars at some point.
I want to encourage you to use your own customer list, more often and more effectively. Most business people “miss the boat” by failing to maintain frequent contact with their customers. For one thing, it’s important to remember that someone who has purchased from you once, and been satisfied, is then predisposed to purchase from you again.
Second, you do have competition to be concerned about, so there is a need to stay on the top of your customer’s consciousness - after all, out of sight; out of mind. Third, frequently communicating with customers is an appreciated form of “extra mile service.”
Here are a few ideas for communicating with customers:
For Almost Any Business:
For Retailers:
For Service Professionals:
I use Jim Palmer out of Philadelphia for a couple of my newsletters. For information on Done-For-You Newsletter program follow this link.
It’s been my experience that most businesses’ repeat sales can be doubled simply by making additional, more frequent contact and offers to established customers!
www.3DMailResults.com
ITS YOUR OWN IN-HOUSE LIST!
Yes, that's right. Almost everybody misses the boat when using your own list. People who have previously raised their hands, ID'ed themselves as wanting what you sell, and even parting with their hard-earned dollars at some point.
I want to encourage you to use your own customer list, more often and more effectively. Most business people “miss the boat” by failing to maintain frequent contact with their customers. For one thing, it’s important to remember that someone who has purchased from you once, and been satisfied, is then predisposed to purchase from you again.
Second, you do have competition to be concerned about, so there is a need to stay on the top of your customer’s consciousness - after all, out of sight; out of mind. Third, frequently communicating with customers is an appreciated form of “extra mile service.”
Here are a few ideas for communicating with customers:
For Almost Any Business:
- A News-And-Idea Letter
- Seasonal Greetings
- Thank You Letters
For Retailers:
- New Product Letters
- Preferred Customer Sale Fliers
For Service Professionals:
- Reminder Notices of Service Dates
- Informative Booklets/Reports
I use Jim Palmer out of Philadelphia for a couple of my newsletters. For information on Done-For-You Newsletter program follow this link.
It’s been my experience that most businesses’ repeat sales can be doubled simply by making additional, more frequent contact and offers to established customers!
www.3DMailResults.com
Monday, November 10, 2008
Successful Marketing Strategies For Any Business
Genius is sometimes defined as the ability to make the complex simple. Certainly, “marketing” is a complex subject; so complex it’s very difficult for many business people to ever get a handle on it. Its complexity is intimidating. After years in “marketing”, I’ve finally found a definition of “marketing” that reflects the genius of simplicity. Marketing is simply making the right presentation of the right message to the right people.
With that simple definition as a guide, just about every businessperson can clearly see his past errors, and do a more effective job of marketing in the future.
Let’s talk about the right people first. Many salespeople and business owners have dramatically unsuccessful experiences with direct-mail and with telemarketing for this simple reason: they’re mailing to or calling the wrong people! Who are the right people? Prospects who most closely match the demographics of your good, established customers and/or your desirable customers. “Demographics” refers to statistical, lifestyle and preference information about people.
The best way to explain it is through example, that you'll have to wait for later in the week, until then.
www.3DMailResults.com
With that simple definition as a guide, just about every businessperson can clearly see his past errors, and do a more effective job of marketing in the future.
Let’s talk about the right people first. Many salespeople and business owners have dramatically unsuccessful experiences with direct-mail and with telemarketing for this simple reason: they’re mailing to or calling the wrong people! Who are the right people? Prospects who most closely match the demographics of your good, established customers and/or your desirable customers. “Demographics” refers to statistical, lifestyle and preference information about people.
The best way to explain it is through example, that you'll have to wait for later in the week, until then.
www.3DMailResults.com
Tuesday, October 7, 2008
Using your list for maximum success
The past couple posts we've talked about the ways to go about getting a list for your business. Below are two things you MUST consider when purchasing lists for a list broker.
Compiled vs Respondent
A Compiled List is, for example, New residents, or Auto License Registrants, or Yellow Pages Advertisers. A plethora of these types of lists, all compiled from public information, is available. We sometimes use Yellow Pages Advertisers lists, for example, in marketing our products and seminars.
Usually, Respondent Lists are more valuable. These type of lists include subscribers, clients, buyers or inquirers. For example, if you have a computer supply store, you might be able to use lists of subscribers to computer-related magazines, people who’ve bought computers by mail from a catalog company, or people who’ve responded to Apple’s advertising, to get a free video tape about computers.
Choose Prospects That Match Your Clients
Generally speaking, if you can define who you want to reach, by their age, sex, income, magazines they read, credit cards they carry, other products they’ve bought, etc., you can get a list of people that match that description. These characteristics are called “Demographics”. You may have heard me refer to “Geo-Demographic Selection” in other articles. That means a geographic area, by city, state, zip code, matched with certain demographic criteria.
I'll finish up my post of lists later in the week. Stayed tuned. Also, if you need a list for your business, just let me know. We're an authorized reseller of commercially available lists. We can find virtually any list you need. Just email me at travis@3dmailresults.com or give me a call at 888-250-1834.
www.3DMailResults.com
Compiled vs Respondent
A Compiled List is, for example, New residents, or Auto License Registrants, or Yellow Pages Advertisers. A plethora of these types of lists, all compiled from public information, is available. We sometimes use Yellow Pages Advertisers lists, for example, in marketing our products and seminars.
Usually, Respondent Lists are more valuable. These type of lists include subscribers, clients, buyers or inquirers. For example, if you have a computer supply store, you might be able to use lists of subscribers to computer-related magazines, people who’ve bought computers by mail from a catalog company, or people who’ve responded to Apple’s advertising, to get a free video tape about computers.
Choose Prospects That Match Your Clients
Generally speaking, if you can define who you want to reach, by their age, sex, income, magazines they read, credit cards they carry, other products they’ve bought, etc., you can get a list of people that match that description. These characteristics are called “Demographics”. You may have heard me refer to “Geo-Demographic Selection” in other articles. That means a geographic area, by city, state, zip code, matched with certain demographic criteria.
I'll finish up my post of lists later in the week. Stayed tuned. Also, if you need a list for your business, just let me know. We're an authorized reseller of commercially available lists. We can find virtually any list you need. Just email me at travis@3dmailresults.com or give me a call at 888-250-1834.
www.3DMailResults.com
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