Today we’re really going to dive into marketing to and attracting more affluent customers to your business. First we need to really understand why we need to work at attracting those clients, and why it’s even more important during these new economic times.
First and most simply stated, affluent customers have security. These customers are the least and the last affect by the economy. There is also far less competition and fewer businesses are seeking or reaching the upper crust of spenders. So not only do they have the money to spend, but there are even less people trying to reach them! Sounds like a good place to be!
And once you get an affluent client, they are less price sensitive than the average consumer meaning you can simply charge more. Answer these two questions: To make $1 million, would you rather make 1,000 sales of $1,000 or 100 sales of $10,000? How about ten sales of $100,000. Further, is it ten times harder to make a $10,000 sales vs. a $1,000? Of course not!
Once you get these big spending clients, you’ll have a built-in advantage over all other competition who try to poach your customers. Because of you increased margins you’ll be able to invest more to keep those clients.
Most of your competitors are ruthlessly cheap. They just won’t spend them amount of money require to woo these high earning customers. Not only are they unwilling, they probably don’t have the means! You’ll be able to put and iron-cage around you ideal client and you’ll be in a position to out-spend your competition, a significant advantage to have.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, March 4, 2010
Wednesday, September 30, 2009
Find the hidden money with a newsletter, Part II
Last week we started a new segment on finding the hidden money in your business, and we started talking about monthly newsletters. To see where we’ve been check out this post. Today we’re going to cover 3 more advantages of using your newsletter, and why it should be seen as an income producing asset, and NOT an expense.
Once you start doing your newsletter and get good at it, it’s actually very enjoyable to do. I can speak directly from experience on this. I knew for about a year that I needed to do a monthly newsletter, but I kept putting it off. Layout, content, printing, it was too much of a hassle. Finally, last October I just decided to do it.
Yeah, it was hard at first, deciding what articles to put where, the layout, images etc. But after about 3 months I got pretty darn good at it. And truth be told, its one of the most enjoyable things I do each month and actually gives me a nice little break from the day to day grind we all feel.
Since you’re on this email list, you should also be receiving me monthly print newsletter, if you’re not, email me your mailing address and I’ll get you on the October list.
Here’s another great tip, I recently did this over the summer and had great success with it.
You can test offers to roll out into solo campaigns or mailings. I will often throw an offer into the newsletter as a “Highlighted Item” or “New Item.” If it does well, I roll it out as a solo campaign.
For you members of the 3D Mail Insider’s Circle, that’s exactly what I did. I put it in the newsletter, it got a good enough response, so I rolled it out as a solo direct mail piece. There’s lots of campaigns that I thought would be big winners, and I tested it in my newsletter and decided to move on to the next thing.
Finally, the #1 reason to have a monthly newsletter: It reminds your customers to come back. Most of your clients don’t return because of price, or bad service or anything like that. They simply forget about you. A newsletter is the best way to make sure that doesn’t happen.
OK, I know I promised you content ideas, but this tip ran a little longer than I thought it would. Stay tuned for later in the week and we’ll discuss content ideas… I promise!
By far the biggest reason I hear that businesses don’t use newsletters is either:
Jim's ‘Done-for-You’ no hassle newsletters will fill your pipeline with more repeat and referral business, with no cold calls, no pressure, and no rejection
For information on his Done-4-you newsletter system, (key word: System) in which he writes, produces and mails your monthly newsletter FOR YOU, just click on this link.
Once you start doing your newsletter and get good at it, it’s actually very enjoyable to do. I can speak directly from experience on this. I knew for about a year that I needed to do a monthly newsletter, but I kept putting it off. Layout, content, printing, it was too much of a hassle. Finally, last October I just decided to do it.
Yeah, it was hard at first, deciding what articles to put where, the layout, images etc. But after about 3 months I got pretty darn good at it. And truth be told, its one of the most enjoyable things I do each month and actually gives me a nice little break from the day to day grind we all feel.
Since you’re on this email list, you should also be receiving me monthly print newsletter, if you’re not, email me your mailing address and I’ll get you on the October list.
Here’s another great tip, I recently did this over the summer and had great success with it.
You can test offers to roll out into solo campaigns or mailings. I will often throw an offer into the newsletter as a “Highlighted Item” or “New Item.” If it does well, I roll it out as a solo campaign.
For you members of the 3D Mail Insider’s Circle, that’s exactly what I did. I put it in the newsletter, it got a good enough response, so I rolled it out as a solo direct mail piece. There’s lots of campaigns that I thought would be big winners, and I tested it in my newsletter and decided to move on to the next thing.
Finally, the #1 reason to have a monthly newsletter: It reminds your customers to come back. Most of your clients don’t return because of price, or bad service or anything like that. They simply forget about you. A newsletter is the best way to make sure that doesn’t happen.
OK, I know I promised you content ideas, but this tip ran a little longer than I thought it would. Stay tuned for later in the week and we’ll discuss content ideas… I promise!
Marketing Tip Readers Only Special
By far the biggest reason I hear that businesses don’t use newsletters is either:
- I don’t have time
or - I don’t know what to write about.
Jim's ‘Done-for-You’ no hassle newsletters will fill your pipeline with more repeat and referral business, with no cold calls, no pressure, and no rejection
For information on his Done-4-you newsletter system, (key word: System) in which he writes, produces and mails your monthly newsletter FOR YOU, just click on this link.
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