Stupid easy, ethical S&D

I wanted to bring a great job of ethical S&D'ing from a client of ours. I spoke with Scott Seifferlein at the Super Conference about the now famous x-ray letter. Within a couple of hours once we returned from the Super Conference, he had done an excellent job of S&D'ing my original letter. We had his own x-ray letter created, printed and mailed off in just a few short days.

Here you can see my original letter. Here's Scott's letter. Along with his customized X-Ray. See how easy this is!

Here's some more information on the X-Ray letter you saw at the Super Conference.

Now, had I not given permission to Scott to use my letter, this may have been borderline unethical S&D. However, since I was working with Scott and he was getting the x-ray material through us, I of course gave him permission to do this.

If you're using our 3D mail products (or any 3D mail for that matter), put us on your list. We'd love to see what you're doing. And, if we like it and use it either on this blog or on our site, we'll give you a $50.00 credit towards your next 3D mail purchase with us (YES, I will shamelessly bribe you!).

For a great conversation on ethical S&D, read this months Outrageous Advertising article by Bill Glazer in the Dan Kennedy No B.S. Marketing Newsletter.

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