We’re going to take a break this post from our talk about offers. We’ll pick it up again on Thursday.
If you get my twice weekly tips, and have my “Guide to using 3D Mail in Your Marketing Campaigns,” there’s a good chance we met you at a Glazer-Kennedy’s Insider’s Circle (GKIC) event. Well it’s that time of year again, and I really want to meet you!
At the 2009 GKIC SuperConference, we’ll have our display of all our clutter busting, ROI increasing 3D Mail items. But more importantly, you’ll get some amazing deal and prices that you won’t see anywhere else, any time of year.
I don’t want to give away my pricing right here, it may well cause a ‘stampede’ of phone calls of people asking for these amazing deals that cannot attend the SuperConference. But just to give you an idea, we’ll have incredible savings on the bank bag, the trash can, message-in-a-bottles and goo goo eyes.
How can we do this? We found a new manufacturer in China for many of our items, and lets face it, we can simply get better deals there, especially now with the Chinese economy. We brought in a bunch of these items just for this event, and we’re passing these introductory prices on to you!
If you’re going to be at the SuperConference, stop on by and say “HI!” We’d love to meet you if we haven’t already. Then, check out the amazing deals we have on our best clutter busting 3D Mail items.
Tuesday, April 28, 2009
Monday, April 27, 2009
Irresistible Offer, Part II
Earlier this week I introduced the idea of an irresistible offer to you. To review where we’ve been, check out my blog post from Tuesday. We’re going to pick upwhere we left off here.
When crafting an offer, the very first thing you mustconsider is your target audience. An offer that doesn’t resonate with your audience will not be successful,no matter how good you think it may be.
But how do you make it resonate? Your offer mustmatch your target audience’s interests, needs andmotivations. For the ultimate success in matchingthese three areas, you must find a starving crowd and segment your list(s) using geographics, gemographics and pyschographics (buying habits).
Geographic targeting is probably the easiest to defineand recognize so we’ll start there. Geographics is the physical area which you can serve, or the effectiverage your business has. How far will your clients cometo you, and how far will you travel to them. A window washer may have an effective range of a 15mile radius around his office. A real estate agent itmaybe 25 miles.
These are certainly not limited to your local community. Most people would consider a dentist to be a “locals” only business. However, I personally know of a handfulof dentists who have clients fly in from all over the country to specifically visit their offices. It all dependson WHO you’re marketing towards, and the specificmessage you put forth.
I also know a retail store owner who sells parts and accessories for race car drivers. He’s able to travelto a different track on race weekends, wherever thebiggest race of that weekend is held, and open hismobile shop. Because he’s willing to travel to exactlyto where his customers are located, he has extendedhis effective range.
Next week we’ll discuss the ways you can segment yourlist and create an Irresistible Offer using demographicsand psychographics.
http://www.3dmailresults.com/
When crafting an offer, the very first thing you mustconsider is your target audience. An offer that doesn’t resonate with your audience will not be successful,no matter how good you think it may be.
But how do you make it resonate? Your offer mustmatch your target audience’s interests, needs andmotivations. For the ultimate success in matchingthese three areas, you must find a starving crowd and segment your list(s) using geographics, gemographics and pyschographics (buying habits).
Geographic targeting is probably the easiest to defineand recognize so we’ll start there. Geographics is the physical area which you can serve, or the effectiverage your business has. How far will your clients cometo you, and how far will you travel to them. A window washer may have an effective range of a 15mile radius around his office. A real estate agent itmaybe 25 miles.
These are certainly not limited to your local community. Most people would consider a dentist to be a “locals” only business. However, I personally know of a handfulof dentists who have clients fly in from all over the country to specifically visit their offices. It all dependson WHO you’re marketing towards, and the specificmessage you put forth.
I also know a retail store owner who sells parts and accessories for race car drivers. He’s able to travelto a different track on race weekends, wherever thebiggest race of that weekend is held, and open hismobile shop. Because he’s willing to travel to exactlyto where his customers are located, he has extendedhis effective range.
Next week we’ll discuss the ways you can segment yourlist and create an Irresistible Offer using demographicsand psychographics.
http://www.3dmailresults.com/
Tuesday, April 21, 2009
How to Create an Irresistible Offer, Part I
Over the next several weeks we're going to talk about creating an irresistible offer. This is a vitally important element of your marketing campaign.
I often get letters to critique and the most commonly missed or lackluster element is the offer. So sit back and hold on tight as we wind down the adventurous ride that is the irresistible offer!
So what is an irresistible offer? It’ what you dangle in front of your target market that gets them salivating for your product/service. It triggers emotion and focuses on an end results.
The ultimate reaction you want from your clients or prospects from your offer is, "I'd be a fool if I said No to this!" Every piece of marketing you do must have an offer. And it can't be a ho-hum, run-of-the-mill offer. It must be something so great, so ideally matched to your target audience that there is no way someone could possibly justify ignoring it.
An irresistible offer can be used for lead generation in both B2C and B2B to get your prospects to 'raise their hand' and identify themselves as potential clients. The can also be used for a one-step sell of your product/service.
Finally, don't ignore the importance of making offers to your existing clients as well. You see this error all the time. Here’s an example I’m sure you can relate with.
Look at the lengths cable and satellite companies will go to get a new client. You see or hear the ads and you think, “Hey! What about me, I’m the guy paying for you to run those ads!” Don’t let your current clients feel ‘betrayed’ by such offers. Keep them in mind.
You should be using an irresistible offer in all three scenarios, lead generation, one-step sales and to your existing clients.
Stay tuned for later this week as we'll discuss the importance of matching your irresistible offer to yourperfect target audience. I'll see you then!
www.3DMailResults.com
I often get letters to critique and the most commonly missed or lackluster element is the offer. So sit back and hold on tight as we wind down the adventurous ride that is the irresistible offer!
So what is an irresistible offer? It’ what you dangle in front of your target market that gets them salivating for your product/service. It triggers emotion and focuses on an end results.
The ultimate reaction you want from your clients or prospects from your offer is, "I'd be a fool if I said No to this!" Every piece of marketing you do must have an offer. And it can't be a ho-hum, run-of-the-mill offer. It must be something so great, so ideally matched to your target audience that there is no way someone could possibly justify ignoring it.
An irresistible offer can be used for lead generation in both B2C and B2B to get your prospects to 'raise their hand' and identify themselves as potential clients. The can also be used for a one-step sell of your product/service.
Finally, don't ignore the importance of making offers to your existing clients as well. You see this error all the time. Here’s an example I’m sure you can relate with.
Look at the lengths cable and satellite companies will go to get a new client. You see or hear the ads and you think, “Hey! What about me, I’m the guy paying for you to run those ads!” Don’t let your current clients feel ‘betrayed’ by such offers. Keep them in mind.
You should be using an irresistible offer in all three scenarios, lead generation, one-step sales and to your existing clients.
Stay tuned for later this week as we'll discuss the importance of matching your irresistible offer to yourperfect target audience. I'll see you then!
www.3DMailResults.com
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