We’ve been talking about immense power of using premiums (free gifts) in your marketing. On Tuesday we talked about related and unrelated premiums. to review, see the blog posts below. We’re going to pick up our conversation below.
If the right premium is matched correctly with your list, your premium can often drive the sale. World famous retailer Murray Raphel called this the “psychology of second interest.”
Selling the second interest can be included in many sales processes, but it extremely applicable with premiums. How may Cracker Jack boxes did you buy as a kid (or for your kids) just to get that cheap little toy inside, or how about McDonald’s Happy Meals just for the prepackaged toy?
Premiums can Boost Your Referrals
As marketers, you know (or should know), that youwill almost always get a better ROI from your current clients. Knowing this, you can ask your current clients to refer their friends, family and business associates to you! You can offer a FREE gift for each new client they refer. The best place to start to get new business is to ask your current happy and satisfied clients! Offer them something of high perceived value, and they’ll refer their friends to you!
www.3dmailresults.com
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