Lead Generation vs. One Step Selling

We finished up our talk on the 13 top copywriting mistakes I often see when critiquing sales letters. Today, we’re going to move on to a new topic,Lead generation vs. one step selling and tie it back to 3D mail as well. We’ll start off with an explanation of each.

First, one step selling. In one step selling, the only job of your ad, whether that is a sales letter, post card, website, yellow pages ad etc, is to sell your product or service. It requires an immediate “Buy Now” reaction whether that be pick up the phone and order, visit our website and order, come in for an appointment etc.

This biggest drawback to one step selling is it only works if they want it now. We’ll talk about some of the other elements of one step selling later in the week.

With lead generation, you’re able to grad the attention of the prospect if they’re ready to buy (usually less than 20% of all who are even interested), or even if they’re luke-warm or just slightly interested in your product or service.

With lead generation, all you’re doing is getting your prospect to raise their hand, and say, “Yeah, I might bet interested in what you’re offering.” Then you’re able to put them in your marketing funnel (a whole other topic for another day)

OK, so there’s our introduction to one-step and lead generation. We’ll be moving on next time and dig in deeper to the pros and cons of each one. I’ll see you then!