Tuesday, November 10, 2009

Get Back Lost Clients

On Thursday we wrapped up our series on referral marketing (check out the blog to see the last few entries) and I told you we’d start a topic on the 3rd easiest client to sell to. Did you know who that was?

If you said reactivating your lost clients, you’re right! For my money, a lost client is the 3rd easiest client to sell to after you own, active clients, and the referral clients we just finished up talking about.

So why don’t clients return? Here’s a list I’ve come up with:
  • They were dissatisfied with your product or service.
  • They no longer require what you offer (they moved, retired, left the company, etc)
  • It’s no longer convenient to do business with you.
  • They switched to another provider of your same product/service.
  • They’re embarrassed or feel they let YOU down (you’d be surprised how many fit this category).
And the #1 reason they no longer do business with you is they SIMPLY FORGET ABOUT YOU!

Starting on Thursday I’ll walk you through how you get get your lost clients back with some specific ideas and strategies that I’ve used in my businesses, and my clients. See you then.

Blog Readers Only Special

Speaking of lost clients, we have a very successful 3-step lost client campaign already put together! See it all right here! There’s even a short video staring yours truly and I explain how to use each of the 3 steps.

Every good marketer knows that in times of recessions, getting cold clients is one of the hardest things to do! One of the best things you can to do for your business is to have a systematic, proven way to get your lost clients to come back and purchase again!

This is one of them.

http://www.3dmailresults.com/new-product-detail.aspx?ProductID=711

The month of November is Lost Client Reactivation Month! For the rest of the month, you’ll get my lowest prices for any quantity you want, just $0.29 for each set of 3, one boomerang, one compass, one bug, minimum 96 pcs.

Be sure to call in for this special and let me know you’re Taking advantage of Lost Client Month!

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