Why 3D Mail Gets Such Great Results

I've been getting a lot of emails and phone calls the past couple weeks about the basic elements of 3D mail. Why to send it, how to send it etc, what should I send, etc. So I've written a series of articles that will touch on these subjects. Feel free to let me know what you think. Here's the first installment.

What is 3D Mail?
When it comes to 3D Mail, 3D says it all. A regular envelope has length and width, but very little depth. 3D Mail has length, width and depth. It can be an envelope with something in it that makes it 3 Dimensional. It can be a box, or a mini garbage can, or a bank bag, a message in a bottle, a treasure chest, or one any one of thousands of items.

Why Does 3D Mail Get Such Huge Returns??
What would you do if you HAD to make your next mailing work? What if you could only mail ONE letter and if you didn’t get a response you would, quite literally, be beheaded?
- Gary Halbert

Why does 3D Mail get such huge returns for those who use it? First and foremost, do you really care why it does? Every great direct mail guru will tell you it really doesn’t matter why anything you test works, what matters is testing one scenario verses another and using the one that perform better… and we’ve never heard of a direct mail expert who doesn’t advocate at least testing 3D Mail.

If Your Mail Doesn’t Get Opened and Read It Can’t Be Successful
One of the biggest advantages of direct mail is how easy it is to measure and test one campaign verses another and measure your response rate and your ROI. The fact is we’ve never seen a single test in which 3D Mail didn’t increase the response rate. The question then becomes, does the improved response warrant the extra expense. With that said, let’s continue with our discussion of why 3D mail outperforms the same mailing without the 3D item.

In my next tip I'll continue our discussion with how to turn your 'junk' mail into 'A-pile' mail.

www.3DMailResults.com