Turn Your Mail into 'A-Plie' Mail

We'll pick up our discussion from Monday on how 3D mail will turn your regular mail from "Junk Mail" to "A-Pile' mail.

Good housekeeping did a survey to find out what’s the first thing people do when they get home from work. They found that the first thing they do is open their mail! And guess what? They open it over their trash can!

You, and Me, and Everyone Else, Opens Their Mail the Same Way... They put their mail into piles… at least in their mind.

The first pile is the “C” pile. You don’t want your mail to end up in the “C” pile. The “C” pile screams to the recipient, “I’m Junk Mail. I’m from someone you don’t know, trying to sell you something you don’t want.” Often “C” pile mail ends up in the trash can without even being opened. If it does get opened most of the time your message never even gets out of the envelope.

The “B” pile is the “Well I guess I ought to open it pile”. The best you can say for “B” pile mail is that it’s better than being in the “C” pile. But you still have a huge obstacle to overcome. No one is excited, eager, curious or inquisitive when they open “B” pile mail. If you’re mail is in the “B” pile and you have a great headline you might have a chance of getting a response.

The “A” pile is where you want you’re mail.
That’s mail that says to the recipient “YOU GOTTA OPEN ME!”

Let’s say you went to the doctor he said he wanted you to have a biopsy on some skin tissue and let’s assume one of your parents died from skin cancer. So the doctor tells you that you’ll get the results in the mail in a couple days.

Now, you come home from work and get your mail from the mail box and you see a big manila envelope from “Skin Test Laboratories”. Do you even get into the house before you open it? Probably not. That’s the kind of response you want your mailing to have. You want your client, customer, patient, member, or prospect to be so curious that they can’t wait to rip your mailing piece open right away.

Check back in a couple days and we'll discuss a couple basic human instincts on why 3D mail gets such great results.

www.3DMailResults.com