Monday, August 4, 2008

People Are Bored and Overwhelmed

We left off last week with how and why you need to turn your 'junk' mail in to 'A-Pile' mail. Today we'll touch on a few basic human psychological reasons why 3D Mail works.

First and foremost, people are bored with the marketing and advertising they see. And they see a lot of it these days. It’s estimated that most people see over 3,100 advertising messages each day, and that number is only going up.

People love to be entertained. 3D Mail is entertaining and it gets your prospect or customer involved! When you actively involve your prospects, they’ll stay with your mailing longer. Any good salesman knows the more time you spend with your prospect, the more of your story you can tell, and the more you can sell! When you tie your sales message to 3D mail you’ll entertain your prospects and customer and keep them involved and sell more.

People are eager for a ‘personal’ approach to selling. They don’t want to part of the masses. They want to be singled out amongst the throng and 3D mail does that.

People are People and Buyers are Buyers!
Some people will say that “my clients are too sophisticated for such gimmicks”, or “my clients are too smart for that kind thing”, or “that might work with Business-to-Consumer marketing, but it won’t work in Business-to- Business”… Hogwash!

I actually started 3D Mail Results because I have a business-to-business distribution company where I use 3D-Mail. I was tired of running around looking for 3D Mail products. I have one 3D letter that has produced well over $10,000,000.00 in business – Yes that’s 10 Million Dollars.

I have another 3D Mailing that was used to sell a $10,000.00 product in a Business-to-Business environment that produced a 3,333% Return-on-Investment! Some of the most successful 3D Mail campaigns have been sent to multi-millionaires for investment opportunities.

Later in the week I'll post on how and why 3D mail works in both the Business-to-Consumer and Business-to-Business sector equally as well. Stay tuned.

www.3DMailResults.com

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