8 Ways go Grow Your Business With 3D Mail

There are 8 distinct ways that 3D mail can be used to grow your business. Below are the first 3. We'll tackle a couple each day for the next week or two.

Increase The Size of an Order
As we talked about earlier, 3D mail can often be used as a freemium, a gift you give the prospect with no obligation on their part. However, this inexpensive free gift can be used to give wafflers or fence sitters the last little push to take you up on your offer.

Here’s another tip to increase the size of your order. Offer another free gift that complements the freemium you previously sent when they place their order of a certain dollar amount. This will give many new clients the added reason to increase their order size!

Generate Leads
We all know how hard it is to get new clients through a cold mailing. As Bill has pointed out in this book, it’s extremely important to stand out with your advertising. 3D Mail does that. It is not unusual for your prospects to be so amazed with your mailing that they actually call to find out where you got the idea! Talk about cutting the clutter!

Reduce Returns
One problem any business runs into is return rates. This is also called buyers remorse. After the initial purchase you can send follow up 3D mailings (often called a ‘stick’ campaign) to reinforce the purchase your client has just made.

But why would you send 3D mail when you can send regular mail? For all the reasons we’ve already outlined. Remember, if a mailing doesn’t get opened, it can’t be read or acted upon. It is every bit as important, if not more so, for your follow up marketing to be open, read and acted upon, as your initial mailing to get the order.

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