3D Mail Has Sticking Power

Let’s face it, most days; nothing different, nothing worth talking about happens either at work or at home. So a mailing that is different, innovative, and maybe a little humorous ends up being talked about. 3D Mail has sticking power. People show it to their spouse, neighbor, friend or coworker. And... Shhhhhh……………………….. Don’t Tell Anyone this Secret…Two or Three or Four is Lots Better Than One!

Those of us who produce conferences, boot camps, seminars, and conventions have a secret we don’t tell you.

Shhhhhhhhhh…. Sales go up when more people from one organization hear about your offer. That’s why when you get invited to a conference or seminar there is always a discount for the second person.

It happens all the time. When two people see an offer, one may decide to not to take advantage of it. But the other person sees the possibilities. So they start talking about all of the things they and you could do…. SALE!!!

The same thing happens with 3D Mail. The recipient shows it to their coworker, or spouse, or friend just to show them how cute it is and the other person starts talking about the actual offer and your sales increase.

Another Reason That Two or Three or Four is Lots Better Than One

But what if the recipient shows it to another person and they don’t talk about and brainstorm ideas. You know it’s not too bad to send out one mailing and have 2, 3 or 4 people read it.

Next post we'll discuss the idea that 3D Mail always costs more (it doesn't) and why cost is the last thing you should be looking at when starting your 3D Mail campaign.

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