A freemium is a 3D premium gift that is delivered FREE, in the mail, up front with no obligation. (Example: FREE pen enclosed).
When you send somebody something of value for free, their human instincts kick in. They feel obligated to at least give your mailing their time. They feel obligated to take you up on your offer. They feel obligated to respond. Sending a ‘freemium’ cuts the clutter, motivates the prospect to respond, actively involves the reader. It has staying power.
Now, with all that being said, here’s one caveat. No matter how great your 3D mailing, or your copywriting abilities, or your offer is, they all mean nothing without the proper list. If you don’t have a good list, you don’t have a good mailing. If you’re trying to sell sandals in Nome, Alaska in February, you’re probably not going to do well because it’s the wrong offer to the wrong group.
Next post we'll start a discussion on the 6 ways 3D mail has a direct impact on specific marketing aspects of your business.
www.3DMailResults.com
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