Sure, 3D Mail will normally cost more than a mailing that is not 3D, but not all of the time. But are you really interested in what the mailing costs or what your return on the mailing is verses the cost? If I need to convince you of that, you really should be interested in the results rather than just the cost (Your Return on Investment), you might as well go do something else right now.
In almost every instance, the results from 3D Mail are a better Return on Investment than the same mailing without the 3D item.
In addition, we highly recommend that you send laser targeted, clutter busting mailings, multiple times, rather than sending out more pieces of untargeted, non-3D mail. In this case, less truly is more
If you’re on a marketing budget (and who besides Nike, McDonald’s and Microsoft aren’t on a marketing budget), we’ve never seen a case in which multiple 3D mails to a smaller list hasn’t outperformed one boring, same-as-everybody-else mailing to a large list.
Later in the week we'll discuss how 3D mail can actually work like a premium (free gift) to boost your response, and more importantly, you're Return on Investment.
www.3Dmailresults.com
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