The past couple posts we've talked about the ways to go about getting a list for your business. Below are two things you MUST consider when purchasing lists for a list broker.
Compiled vs Respondent
A Compiled List is, for example, New residents, or Auto License Registrants, or Yellow Pages Advertisers. A plethora of these types of lists, all compiled from public information, is available. We sometimes use Yellow Pages Advertisers lists, for example, in marketing our products and seminars.
Usually, Respondent Lists are more valuable. These type of lists include subscribers, clients, buyers or inquirers. For example, if you have a computer supply store, you might be able to use lists of subscribers to computer-related magazines, people who’ve bought computers by mail from a catalog company, or people who’ve responded to Apple’s advertising, to get a free video tape about computers.
Choose Prospects That Match Your Clients
Generally speaking, if you can define who you want to reach, by their age, sex, income, magazines they read, credit cards they carry, other products they’ve bought, etc., you can get a list of people that match that description. These characteristics are called “Demographics”. You may have heard me refer to “Geo-Demographic Selection” in other articles. That means a geographic area, by city, state, zip code, matched with certain demographic criteria.
I'll finish up my post of lists later in the week. Stayed tuned. Also, if you need a list for your business, just let me know. We're an authorized reseller of commercially available lists. We can find virtually any list you need. Just email me at travis@3dmailresults.com or give me a call at 888-250-1834.
www.3DMailResults.com
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