Marketing Lesson Learned from Kona

Just like your clients, Kona is a creature of habit. (As a refresher, Kona is my 10 month old Golden Retriever.) Every morning she hears the alarm go off she knows it time for her morning walk. And just like most mornings, we take the same route around the neighborhood. And for the most part, Kona is just fine with that.

Does this sound like your clients or patients? Are they stuck in the same routine with you? Do they place the same order every time? Do they get the same treatment every time? Are you boring your clients with the same routine?

If Kona could talk, I know she would ask, “What’s new?” Isn’t that what everybody asks when you see them? I’ve never once ran into an old friend or acquaintance and had them ask, “so, what’s old?” That just doesn’t happen.

However, every once in a while we go on a walk in the afternoon, or in the evening, or take a different route. And what happens? Kona gets excited! Her tail starts to wag, her nose goes into overdrive as she smells all the new smells (she is a retriever afterall). The change energizes her and gives her a boost.

So here’s this months lesson. You need to be constantly telling your clients “What’s New!” If you’re not constantly and consistantly telling them, “What’s New,” or “What’s Different,” or “What’s Next,” they’ll go find someone who will, and its more than likely your competitor.