Blank Space Never Sold a Thing

Last week we started our discussion on copywriting that’s going to take us through the next few weeks. To see where we started, visit that blog post below. On Thursday, I also left you with some Copy Kryptonite. You can see that post below as well. Today, we’ll talk about two more copy kryptonite that will kill your copy.

Thanks again to my mentor Bill Glazer who has allowed me us his term Copy Kryptonite. We’ve talked about being boring, and writing from a ‘me’ perspective.

Now, another copy killer that I see all too often is BLANK SPACE. As you can probably tell from the subject line of this email, blank space never sold a thing. If you can show me where it has, it’ll be the first time.

It’s important in all your media, but especially important in places where space is at a premium, such as yellow page ads, and postcards. You just don’t have a ton of room with either one, so you’ve got to do the most with the real estate you got. The same goes for your sales letters as well.

Here’s a tip for you. If you find you have blank space in any of your advertising, at the very least, fill them up with good, results oriented testimonials. That’s the least you should be doing with blank space.

The last piece of Copy Kryptonite is placing your logo, business name, address etc above the headline. This again pertains to any media you use, postcards, sales letters, online, yellow pages etc. If your advertising does the job that it’s suppose to, you prospect will find the information as long as it’s somewhere to be found. If you can’t get by without having your name, logo, address on the letter, try putting it across the bottom of each page of a letter or postcard.

So we’ve covered Copy Kryptonite, later this week we’ll get into the nuts and bolts of copywriting. See you then!

Marketing Tip Readers Only Special

As you know, Christmas is just around the corner. If you're the forward thinking entrepreneur I think you are, you've already given some thought to sending them. You know they enhance your image with your clients and build your referral business. But some years it seems like just one more thing to do that takes time, effort and a financial investment. And, you may have to talk yourself into doing it.

I understand. Let me help you make it easy.

Kody Bateman has created an ideal world for salespeople & business owners when it comes to sending real cards with personal notes for about $1.00 a card (including postage).

SendOutCards is an online system that allows you to choose, write and send real printed cards in about 60 seconds per card (and you can send that card to as big a list as you want!) The system also allows you to set up campaigns and select in advance the date the cards are mailed.

These are not junk mail! Your personalized card can include your company logo, your photo (or another photo of your choosing) and is stamped with a real postage stamp.

I heartily endorse the program and hope you will give it a chance. In fact, if you will give it a test drive, you can send your first four cards free:

Deadline Extended:

if you do so by December 16th. I’ve had a ton of calls and I want to be sure I can get to everybody who wants a test drive.

I’ll cover the investment. Just reply to this email (be sure to include your phone number) with a good time to call you back. Be sure you have about 20 un-interrupted minutes by your computer so I can show you how it works.