Always ask for the Order

Today we’re going to briefly go over a part of most sales letters, postcards, really any kind of direct mail advertising, where marketers really wimp out, the close.

In any sort of marketing, but especially direct response mail, you’ve got to ask for the order each and every time. This is not place to skimp, or be a wimp. You simply got to ask for the order, and give very specific and explicit instructions on how to do so.

I know it can be hard, but remember, a confused buyer does nothing, and we certainly don’t want that!

It’s also easy to expect the reader to know how to order. We as marketers often get so close to our marketing that we often think it’s obvious what to do next, but take it from me, it’s not always the case.

If your letter has been written well, the close (asking for the order) should come naturally. It should be the natural and logical “next step” for your prospect or client to take.