The Hyper-Responsive List

Last week I left you off with how you can create your own hyper-responsive list with prospects drooling over what you've got to offer. This may seem too simply, but its drastically over-looked and under used by almost all marketers.

ITS YOUR OWN IN-HOUSE LIST!

Yes, that's right. Almost everybody misses the boat when using your own list. People who have previously raised their hands, ID'ed themselves as wanting what you sell, and even parting with their hard-earned dollars at some point.

I want to encourage you to use your own customer list, more often and more effectively. Most business people “miss the boat” by failing to maintain frequent contact with their customers. For one thing, it’s important to remember that someone who has purchased from you once, and been satisfied, is then predisposed to purchase from you again.

Second, you do have competition to be concerned about, so there is a need to stay on the top of your customer’s consciousness - after all, out of sight; out of mind. Third, frequently communicating with customers is an appreciated form of “extra mile service.”

Here are a few ideas for communicating with customers:

For Almost Any Business:

• A News-And-Idea Letter
• Seasonal Greetings
• Thank You Letters

For Retailers:

• New Product Letters
• Preferred Customer Sale Fliers

For Service Professionals:

• Reminder Notices of Service Dates
• Informative Booklets/Reports

The grand Pooh-Bah of staying in touch for any business is a monthly newsletter. I know, I know, you don't have time for it. Well, you either need to make time, or find someone that will do it for you.

I use Jim Palmer out of Philadelphia for a couple of my newsletters. For information on Done-For-You Newsletter program follow this link.

It’s been my experience that most businesses’ repeat sales can be doubled simply by making additional, more frequent contact and offers to established customers!

www.3DMailResults.com