But first a little background. Years ago, Michael was one of about 100 folks who attended a seminar. He participated as an expert panelist, of course, but also as a ‘student’ - proving that “school is never out for the pro.”
Anyway, one of the featured guest speakers was Michael Vance, who worked side-by-side with Walt Disney for a number of years. It reminded me of a great quote that Walt used for marketing and customer service. Walt said:
“Do what you do so well that people can’t resist telling others about you.”
This is so important to our company that we had the quoted penned on 6 walls throughout the office. You can see the quote at least once from every place in the office.
In every field, there are “masters”. People just so darned good at what they do that people are compelled to tell others about them. Mike Vance is that kind of speaker, and there are darned few in that category. Actors like Paul Newman, Al Pacino, Robert DeNiro. There are a couple chiropractors I know who put on such a great “report of findings” (their equivalent of the Printing Audit) that they enjoy 100% conversions and can easily sell large dollar “pre-pays.”
So, here’s a very simple, very practical question to ponder before the next post: after you finish a client’s first job, do they - without any prodding from you - rush to the phone, call an associate, and tell them about the amazing print job they just had done? Are the first words out of their mouth to the next person they see about you? Is your presentation that good?
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