Successful Marketing Strategies For Any Business

Genius is sometimes defined as the ability to make the complex simple. Certainly, “marketing” is a complex subject; so complex it’s very difficult for many business people to ever get a handle on it. Its complexity is intimidating. After years in “marketing”, I’ve finally found a definition of “marketing” that reflects the genius of simplicity. Marketing is simply making the right presentation of the right message to the right people.

With that simple definition as a guide, just about every businessperson can clearly see his past errors, and do a more effective job of marketing in the future.

Let’s talk about the right people first. Many salespeople and business owners have dramatically unsuccessful experiences with direct-mail and with telemarketing for this simple reason: they’re mailing to or calling the wrong people! Who are the right people? Prospects who most closely match the demographics of your good, established customers and/or your desirable customers. “Demographics” refers to statistical, lifestyle and preference information about people.

The best way to explain it is through example, that you'll have to wait for later in the week, until then.

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