Find the hidden money with a newsletter, Part III

Earlier in the week we talked about all the great reason you should be doing a newsletter. To see where we’ve been, check out the blog below. Today, we’ll cover the $10 Million question that I know is on your mind, and that’s content!

There are essentially two different kinds of content you can use. Content that is relevant to your business, niche or clients. And content that is non-relevant.

You’ll want to strike a good balance between the two. It needs to have enough “on topic” material that your clients will enjoy reading it, and so that you can position yourself as the expert in your area of expertise. If you’ve been in your industry for more than two weeks, you probably know it very well, and in most cases better than your competitors,so the relevant content should be fairly easy. Pick a topic in your business and niche and start writing. You’ll be shocked at how much flow out on the page when you start.

But as I said, you need to strike a good balance between relevant and non-relevant content. So
what do you write about there?

Here’s just a shortly list I’ve put together of topics I’ve discussed in my newsletter, and a couple that I haven’t used yet, but will!

• Family
• Customers
• Celebrity (there’s a reason National Enquirer has the largest circulation in the world!)
• Pets
• Human Interest Stories
• Your staff
• Travel
• Humor/Entertainment
• Recent developments/current event

If you’re still stuck and can’t get over the hump, there are a couple of businesses that write and mail your newsletter for you. All you need to do is send the list!

The best one I’ve seen (and used myself in the past) is Jim Palmer. Jim is known internationally as The Newsletter Guru and is the president of No Hassle Newsletters.

For information on his Done-4-you newsletter system, (key word: System) in which he writes, produces and mails your monthly newsletter FOR YOU, just click on this link.