Find the hidden money with a newsletter, Part II

Last week we started a new segment on finding the hidden money in your business, and we started talking about monthly newsletters. To see where we’ve been check out this post. Today we’re going to cover 3 more advantages of using your newsletter, and why it should be seen as an income producing asset, and NOT an expense.

Once you start doing your newsletter and get good at it, it’s actually very enjoyable to do. I can speak directly from experience on this. I knew for about a year that I needed to do a monthly newsletter, but I kept putting it off. Layout, content, printing, it was too much of a hassle. Finally, last October I just decided to do it.

Yeah, it was hard at first, deciding what articles to put where, the layout, images etc. But after about 3 months I got pretty darn good at it. And truth be told, its one of the most enjoyable things I do each month and actually gives me a nice little break from the day to day grind we all feel.

Since you’re on this email list, you should also be receiving me monthly print newsletter, if you’re not, email me your mailing address and I’ll get you on the October list.

Here’s another great tip, I recently did this over the summer and had great success with it.

You can test offers to roll out into solo campaigns or mailings. I will often throw an offer into the newsletter as a “Highlighted Item” or “New Item.” If it does well, I roll it out as a solo campaign.

For you members of the 3D Mail Insider’s Circle, that’s exactly what I did. I put it in the newsletter, it got a good enough response, so I rolled it out as a solo direct mail piece. There’s lots of campaigns that I thought would be big winners, and I tested it in my newsletter and decided to move on to the next thing.

Finally, the #1 reason to have a monthly newsletter: It reminds your customers to come back. Most of your clients don’t return because of price, or bad service or anything like that. They simply forget about you. A newsletter is the best way to make sure that doesn’t happen.

OK, I know I promised you content ideas, but this tip ran a little longer than I thought it would. Stay tuned for later in the week and we’ll discuss content ideas… I promise!

Marketing Tip Readers Only Special

By far the biggest reason I hear that businesses don’t use newsletters is either:

1. I don’t have time
   or
2. I don’t know what to write about.

We’ll, I have good news. My friend Jim Palmer is known internationally as The Newsletter Guru and is the president of No Hassle Newsletters.

Jim's ‘Done-for-You’ no hassle newsletters will fill your pipeline with more repeat and referral business, with no cold calls, no pressure, and no rejection

For information on his Done-4-you newsletter system, (key word: System) in which he writes, produces and mails your monthly newsletter FOR YOU, just click on this link.