Creating Your Marketing Calendar

On Wednesday we started talking about using a marketing calendar. We talked about why it was critical that you have one, and a couple things to consider when you’re creating your calendar. To review, see the blog post below.

Moving on today, we’ll discuss 2 more things you must consider when you create your marketing calendar.

This is a biggie. You need to agree on specific marketing initiatives that can be accomplished, with specific deadlines. That last part is H-U-G-E! Unless you have specific deadlines in which to get things done, there’s nothing holding you accountable to getting it done.

Too many marketers go at marketing half-assed, and flying by the seat of their pants. If you have a known specific goal and a specific deadline set far enough in advance, you’ll have a much better chance of reaching those goals on time, and on budget.

This is one reason why I like holiday marketing so much. There’s a specific day you must meet to get the promotion done. Once it’s gone, you can’t use it again for another year.

Next, you need to space out your marketing initiatives where your clients regularly hear from you throughout the year.

Let’s take our holiday themed marketing we touch on above. It’s great if you want to run a Thanksgiving promotion, and a Christmas promotion, but that better not be it. Your clients will only hear from you twice in a 30 day period, and then wait for 11 months. You need to have those, and a Labor Day promotion, an Independence Day sale, Women’s History Month (March) etc. Clumping your promotions together is not the way to go.

For more information on Marketing Calendars, be sure to see the Blog readers only resource on the post below.

That’s a wrap for this week. We’ll pick up on Tuesday of next week. Until then, keep on marketing!