Find the hidden money with a newsletter

On Tuesday we started a new segment on finding the hidden money in your business. I said it all started with the right list. See that article here on my blog. Today we’ll talk about a marketing idea that will help uncover more hidden money; it’s something lots of people know they should do, but rare do it… That’s right, a monthly newsletter!

We’ll start off today with some of the advantage of using newsletter marketing, then in a future email,we’ll talk about the content you should use.

The first thing you got to get out of your head is that a newsletter is an expense. It’s been my own personal experience, and those of the many business owners and entrepreneurs I speak with, that they’re not an expense, but actually a profit generator!

Newsletter have a high readership level, and they’re not perceived as “salesy” and most people read them with their “guard down” (however, you can and should
have direct offers in your newsletter, but we’ll talk about that later). In fact, when done properly, your clients will actually look forward to getting and reading them.

Here’s another biggie, your competition probably isn’t using a newsletter, and this gives you a huge competitive advantage. When it comes time to order again, who are they going to call, the person whose newsletter is sitting on the coffee table, or “the other guy.” Easy answer.

Another reason to use them is they can actually work as a form of branding that actually works and pays for itself! If you’ve read this tip much (or my newsletter,hint, hint) you know I’m anti-Madison Avenue, golden arches and swooshes marketing. However, with a newsletter you can brand you the person (its much easier to brand a person than an entire business/industry) by becoming a celebrity and guru in your niche.

That’s a wrap on this post. Stay tuned for next week and we’ll discuss 3 more advantages for using a newsletter and start addressing the topic you all dread…
CONTENT! See you then!

Marketing Tip Readers Only Special

By far the biggest reason I hear that businesses don’t use newsletters is either:

1. I don’t have time
   
   or
   
   
2. I don’t know what to write about.

We’ll, I have good news. My friend Jim Palmer is known internationally as The Newsletter Guru and is the president of No Hassle Newsletters. Jim's ‘Done-for-You’ no hassle newsletters will fill your pipeline with more repeat and referral business, with no cold calls, no pressure, and no rejection

For information on his Done-4-you newsletter system, (key word: System) in which he writes, produces and mails your monthly newsletter FOR YOU, just click on this link.