7 Powerful Words

As any good copywriter will tell you, all words are not created equal. This should come as no shock to anybody who’s been marketing their business for any length of time. But which words are better than others? Over the next few tips, we’ll go over the 7 most powerful words you can use in your marketing. Think of this as a checklist when you’re crafting any new ad, or revising an older one. Let’s get started.

First up… FREE

Yep, still the most powerful in almost all split-testing. In fact, current split-tests of single word teaser copy on the outside of an envelope prove it still out-pulls all challengers. With everything that’s changed in the economy the past 2 years, it’s still really hard to beat FREE.

If you’re offering free, don’t hide or bury the offer. Put it right up front or at least tease it in the headline, a pre-head or sub-head. Here’s an example from my mentor Dan Kennedy and how he uses it as a pre-head:

If you’re main headline is “Relief from Back Pain, No Matter How Long You’ve Had It” and your offer is a free report and DVD that goes on to sell an exam, add a pre-head:

FREE Consumer Report & DVD Reveals…
Relief from Back Pain, No
Matter How Long You’ve Had It!

Running second to Free, is NEW, and for good reason. How often do you ask people, “what’s new?” We’ve been conditioned to believe that what’s new must be better, and we’ll gladly get in line and wait for it. Think the ‘new’ iPhone 4. Also, think about men’s shaving razors; first two blades, then three, four, and now five. Then vibrating, then with vibrating with ‘moisture control’...It goes on forever.

There are the first two, FREE and NEW. Probably nothing earth shaking, but stay tuned for later this week as I’ll reveal a few more powerful words you need to be using in your marketing and advertising.

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One item that is becoming increasingly popular lately is our message-in-a-bottle mailer. If you’re looking for a way to cut the clutter, this is definitely one way to go.

The bottom of the plastic bottle comes off for easy access. Simply remove the bottom, roll up your letter and insert it! Put the bottom back on, slap the address label on, add postage and drop it in the mail. It’s that simple. Or, we can do it all for you! Just give me a call about complete implementation for you.

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