A Buyer is a buyer is a buyer...

Before investing a year of your life putting together a whiz-bang course on parenting, how about finding out whether anybody has ever sold an audio-course, a video, a newsletter or a seminar on parenting to parents - other than in bookstores, and if so, who, how many, at what price, and how.

Now, what do these buyers “look like”? What are they willing to spend? How can they be reached? Let me tell you something about blazing an entire new trail; you get eaten up by the lions, fall off a cliff, or killed by Inguns.

Here’s yet another powerful marketing lesson:

“A BUYER IS A BUYER IS A
BUYER, BUT SOMEONE WHO
WON’T BUY, WON’T BUY.”

If you want to sell your “soap”, find an economically sensible way to reach other people who have bought different kinds repetitively.

OK, YOU’VE IGNORED ALL THE ADVICE AND BUILT SOME DARNED PRODUCT YOU’RE IN LOVE WITH, MARRIED TO AND IN DEBT WITH. NOW WHAT?

You’ve just got to find buyers. When you find one, you’ve got to learn as much as possible about that creature, so you can try and find more like them.

The buyer of a Mercedes is every different than the buyer of a Chevy. This industry idiotically talks to everybody about their products. But if you’re starting from scratch, with little resources, you’d better not do THAT. If you’ve got a “Mercedes”, you’d better find out exactly who will buy it.

Then find out where people just like him are. Do they all live in one place? Do they all read one magazine? Do they all go to a particular restaurant? Do they all shop at the same mall? You see, you can ONLY afford to communicate with these people who are precisely matched to and already proven likely to buy a Mercedes.

www.3dmailresults.com