Going back to the person who invests life and limb in creating her course on parenting. If she’s given any thought to parenting at all, she has statistics. She’ll say, “There are x-# parents of kids between a and b.”
Great. Unfortunately, an overwhelmingly majority of those parents don’t give a rat’s behind about being better parents. Some think they know it all. Some think their kids are screwed up, but they’re okay. Most don’t think at all. Some are dead broke. Some are functionally illiterate. And I could go on.
Somewhere in all that, there is a miniscule percentage who are literate, open-minded, concerned, self-improvement oriented, and have already demonstrated their willingness to invest time and money in being better parents. But if you have to wade through all the muck to find them, you will run out of gas long before you get there.
“But there are millions who NEED my product.” Terrific. Want to get me excited? Show me how many have previously, preferably repetitively, demonstrated their ability and willingness to invest in their desire for products or services like yours. Then, show me that we can find them and reach them. Now, we got something. Now I can help you.
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