"Rich people have big libraries, poor people have big TVs."

I recently purchased a brand new, very nice book case for my home office. That’s because the other walls of bookshelves are all full of books, but I want to buy more ‘because I’m always looking’ for the next good idea.

A great speaker I've head several times, Jim Rohn, says he’s never visited a wealthy person’s home that didn’t have a big library, and that ought to tell you something. He didn’t say it, but I sure have visited a lot of poor people’s homes where you couldn’t find a book at all. Of course, it’s easy to invest in education now; I’ve got the money to justify it. But you see, I behaved this way when I was younger and had much less money coming in. That’s why I didn’t stay that way. To once more quote Jim, he says, “Miss a meal if you must, but don’t miss a book.”

So when I’m out speaking, and I start giving a little commercial about my educational materials, these days I kind of smile and chuckle to myself about how very predictable folks are. Many think, “Uh-oh, he’s about to try and sell me something and take my money, so I’ll close my ears or duck out the back and save my coins.

Others think, “Oh, by, he’s about to offer me something I can get to multiply my coins. Bring it on, man, bring it on.”

Then I think, “Terrific – that wonderful self-selecting process, the cutting of the herd. The dumb ones who are just trying to hang on and keep the few coins they’ve got, will go away. The smart ones, who are committed to multiplying their pennies and who I’ll enjoy having a relationship with, they’ll become my customers. Couldn’t work out better if I’d designed human behavior myself.

I'll finish off this 'soap box' moment in a couple days with 3 stories that really illustrate how this works out in the real world.

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