The Virtues of Lead Generation Marketing

We’ve switched gears here a bit, after earlier this weekdiscussing what business you’re really in. Now, on to lead generation marketing and what you need to do for it to be effective in your business.

Lead generation marketing is the ultimate ‘pull’ marketing strategy. It allows people who are interested in your product or service to pull information for themselves about you and your business, rather than the usually ‘push’ marketing that you usually see. Almost all “Madison Avenue” marketing is push marketing.

What you need for prospects to ‘pull’ information from you is great bait, or a lead generation magnet. This is something that you’re prospects request from you. They come in many forms, but the most typical is free information about your niche. They can include:

• White Papers
• Free Reports, such as:
• “The 7 Questions You Must Ask…”
• “9 Secrets They Don’t Want You
• to Know About…”
• Free Recorded Messages
• And other types of gifts appropriate for your niche.

The biggest thing to keep in mind is that the more desirable your ‘bait” is, the better response you’ll get. The 3D Mail Results webpage is a great example of ”bait,” with our free Guide to Using 3D Mail, Swipe File CD, and tons of free information and videos to get you started.

Next week we’ll talk about the different ways you can use lead generation marketing for maximum effect.