3 More Ways to Use 3D Mail

For the past couple weeks we've been counting down just 8 of the unique ways that 3D mail can be used in your marketing. Here are the final three.

Stimulate referrals
Remember when we talked about 3D mail having sticking power? Meaning that people who receive unique 3D mail usually show others the cool mailing they received. Before you know it, you’re getting leads and sales from people you never even sent the mailing to!

Another great way to stimulate referrals with 3D mailing is to your current clients. One that I really like is a small boomerang inside an envelope with the headline, “Most of Our Business Comes Back to Us From Great Customers like You.” You may want to consider offering a premium (free gift) for those clients who do refer new clients.

Get more business with current clients
There is one big problem all businesses face when trying to get more business from existing clients. Even though they (ought to) know you and trust you, it’s very hard to get their attention and get them to act, even though they’ve ordered from you in the past.

You need to use 3D mail that demands attention. It must cut the clutter and get though to the client. A bank bag, message-in-a-bottle, or small item stuffed in an envelope all invoke curiosity that will get your client’s attention. It gets them involved and interacting with the mailing. This gives you a much better opportunity to sell to them again.

Find qualified prospects at a trade show
Trade show attendees are often bombarded with pre and post show advertising. It comes from the show organizers themselves, your company, and your competitors. It can get downright overwhelming for some prospects.

This is a time when you have to be out-of-the-box, unique and be willing to stand out from the crowd. A simple, standard size postcard probably won’t cut it. Be daring and stand out.

For pre-show advertising, be creative. Use 3D mail to cut the clutter and give them a reason to stop by your booth, like a free gift or show specials. If you’re doing either, try to tie the promotion in with your 3D grabber.

For instance, if you’re doing a drawing for a free trip, try sending a small toy airplane with the headline, “We’ll send you anywhere in North America just for stopping by and saying ‘Hi.”

The puzzle piece mailer and treasure chest key discussed above is another great way to drive traffic to your booth for pre-show advertising.

For post-show advertising, it’s just as important to stand out. Again, you may want to tie in your promotion from the show. But most importantly, you want to remind that they had stopped by your booth, and now it’s time to get the sale.

We've wrapped up our segment on 8 ways to use 3D mail in your marketing. Starting next week we'll review some tips you can use today for your next 3D mailing.

See you then!

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