Drive Traffic to a Location

Here's one of my favorite ways to use 3D mail in really ANY business.

3D mail can be very effective is getting your clients or prospects to come to your store, restaurant or other retail location. One of the best ones we’ve seen in driving traffic to your location is what we call a “puzzle piece mailer.”

In this mailing, you attach a puzzle piece to the top of your letter to your clients or prospects with the headline, “Is This the Winning Piece.” In the letter, its tells the client to bring this puzzle piece in to your location to see if it is the missing piece to complete the puzzle you’ve assembled in your business. If the piece matches, they win!

In restaurants the winner often receives a free meal for that visit, or in a retail store they’ll receive some type of Gift Certificate to redeem in the store.

Here’s another hint. Make sure everyone is a winner, even if their piece doesn’t fit. Have some inexpensive free gifts to give anyone with a puzzle piece who visits your location. We’ve also seen this work well when you send a key in the mailing. They bring in their key to see if it unlocks the treasure chest. If it does, they win again!

Next post I'll discuss 3 other ways to use 3D mail in your business. Be sure to check back in a couple days!

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