4 Tips for Creating a Successful 3D Mail Program

There are 8 great questions you must ask yourself before implementing 3D mail in your business. Here are the first 4. The next 4 will be posted later this week.

1. Does 3D mail work for your business?
3Dmail has many uses in both consumer and B2B businesses. However you do need to ask yourself if this is the right promotion to use. If you are in the B2B marketing with products/services that sell for a few thousands dollars (or totaling that after one year) or in an affluent type of consumer product/service, then 3D mail is for you.

If you have a product or service that sells for a lower dollar value, then the incremental cost of running a 3D mail program may not be the right fit. However, if that product or service is consumable (like bags that retailers use for us at American Retail Supply), and being sold over and over again to the same client (in either B2B or consumer marketplace), then it is appropriate for you.

2. What are your goals for your 3D mail campaign?
What do you want to achieve with this 3D direct mail campaign? Is this a one-step sale or lead generation? Do you want to set up a phone call, face-to-face meeting, a website visit etc?

What are you monetary goals? What kind of sales and responses do you need to make the mailing successful? Have you put yourself in a situation where an average response will reap huge rewards? You never want to put yourself in a situation where amazing results are required for you to make a good return on your investment.

3. It’s about ROI, not cost, or even response rates!
It is very important to think of 3D mail sequence and campaigns in terms of ROI and not cost or even response rate. 3D mail can cost more than regular flat mail packages. But it’s not a standard style package that gets regular results. Some will base their budgets on the cost to acquire a new customer.

Do the math to see if you feel you can hit the optimal ROI for your business. Remember, we put money in the bank, not response rates. The slightly higher cost of 3D mail almost always warrants the use of it when measuring ROI.

4. Targeting and segmenting your list.
This is a key aspect of any marketing effort, especially 3D mail. Average copywriting sent to an extremely targeted, well picked list can get your incredible results. Superior copywriting to an inferior list, with little or no targeting will get you inferior results. This is true whether you use 3D mail or flat mail. Segment your list to find biases, either demographically or psycho-graphically. Know your targets and know them well!

Stay tuned later this week and we'll discuss 4 other tips you must consider before doing your first (or 100th) 3D mailing.

www.3DMailResults.com